Sometimes the dictionary tells you everything you need to know. Take retail as a noun. The meaning couldn’t be clearer. But to be thorough let’s visit Webster’s: (n) the sale of commodities or goods in small quantities to ultimate consumers; also: the industry of such selling. Let’s remember these two terms: selling and consumers.
Given such a straightforward definition why does retail prove so difficult in practice? That question is prompted by a Continue reading
An Honest Con 