It’s Not Art, It’s Commerce

The Art of Writing Advertising:  Conversations
with Masters of the Craft
Denis Higgins

art-adWhen the going gets tough, I turn to the masters. Surely I didn’t  make up what I’ve spent a working lifetime learning.

That this volume, which first appeared in 1965, is still in print is testimony to the high regard in which  the conversationalists are held even at the remove of a half-century or so. You might not know that from the advertising we see. And some of these are less loved than others. But they’re the giants of mid-20th century advertising.

This quick read originally appeared as a series in Advertising Age. My agency career began when Adweek was ascendant. By contrast, Ad Age (and don’t you Continue reading

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