The Consumer Isn’t a Moron

Treasure Hunt: Inside the Mind of the New Consumer
Michael J. Silverstein

When I started this experiment my intention was to give equal weight to things I spend my time on (and so might know something about). I should’ve  known better.

The reality is that I spend very little time reading about marketing even though it’s how I make my living. There are a lot of reasons for that and maybe, someday, we’ll go into them. Today, though Continue reading