Food for the Thinkers

Young_A-TECHNIQUEA Technique for Producing Ideas
James Webb Young

Like everyone, okay, like many people I know, there are days when I doubt the choices I’ve made. I’m talking about the big choices and among the biggest is what I’ve chosen to do to earn my bread.

On the best of days–and oh how I wish there were more of those–I’m pretty certain I could have made another choice. But I’m also pretty certain that the Continue reading

Of Brands and Bubbles

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
John Gerzema and Ed Lebar

Book titles are like product names. They catch the eye and grab the imagination. That’s probably as good an explanation as any for why so much reading results in so much disappointment.

I desperately wanted to like this book. If you’re educated as a researcher and analyst (as I am) and if you conceive of yourself as a quantitative marketer (as I do), then you may share my fascination with brands. The triumphant brand story is a staple of the marketing world and if you’re driven by hard Continue reading